Systems Development: My Journey from Marketing to Code

Summary

Systems development is the natural evolution of my career in the digital world. In the tech industry, they say ‘code is law.’ But for over a decade, I lived on the other side of that law—the side of the strategist, the marketer, and the entrepreneur.

Since 2012, I have been deep in the trenches of the digital economy. I’ve mastered everything from international affiliate sales on platforms like Clickbank, to SEO and keyword analysis. But after 12 years, I realized I was tired of being limited by the tools available. This is why I started my systems development journey, pursuing a degree in Systems Analysis and Development (ADS) to bridge the gap between business vision and technical execution.

The “Aha!” Moment: Why Marketing Wasn’t Enough

As a mother of two, the internet promised me the most valuable currency: time. I became an expert at building sites for Google AdSense, but I eventually hit a “plugin ceiling.”

Every time I wanted a specific feature to increase conversions, I was held back by the limitations of WordPress. I didn’t want to just “configure” anymore. I wanted to engineer. This led me to pursue a formal education in Systems Development.

The Pivot to ADS: A New Technical Foundation

That frustration was my catalyst. To build a “future-proof” career, I needed to understand the logic under the hood.

I am currently pursuing a Technology Degree in Analysis and Systems Development (ADS) at Uninter. I chose this path because of its focus on real-world application. Combined with my background in traffic management, I’m not just learning to write code; I’m learning to build high-performance software within the Systems Development lifecycle.

From a Small Town to a Tech Hub

Currently, I live in São Gonçalo do Sapucaí (MG), but my sights are set on São José dos Campos (SP). As one of Brazil’s premier tech hubs, SJC represents the next level for my career in Systems Development and IT. My goal is to become an elite professional and fluent in English by the time I graduate in 2028.

What to Expect from the “Dev Corner”

On this blog, you will find the bridge between Marketing Intelligence and Systems Development. I will be sharing:

Performance-Driven Development: How clean code impacts SEO.
The ADS Journey: My personal challenges studying at Uninter.
Tech Stack Reviews: An honest look at the tools I use as a developer.

Conclusion: Business Savvy, Code Driven

Today, I am a developer in the making. My journey proves that the real power lies in mastering both the “how to sell” and the Systems Development behind the product.

Are you a recruiter looking for a developer who understands the bottom line? Let’s connect.